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Poster relating to smoking, London, England, c. 1994-1998

There were more British smokers in the 16-24 age group than any other by 1997. The 'Put smoking out of fashion' campaign was a joint initiative between the Health Education Authority and Storm model agency. The high profile campaign was launched after research showed young women considered images of models smoking cigarettes glamorous and cool.

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Glossary: poster

Notice, usually printed on paper, intended to be posted to advertise, promote, or publicise an activity, cause, product, or service; also, decorative, mass-produced prints intended for hanging.

Glossary: public health advertising

No description.

Glossary: anti-smoking

No description.