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Tin of 'Amulspray' milk formula, India, 1980

The advertising and selling of baby milk formula to developing countries has been controversial for some time. Bottle fed babies are more likely to have diarrhoea, which causes dehydration. This can be fatal if vital fluids and salts in the body are not replaced. Instructions for use are in English and Arabic, but if a mother cannot read she cannot follow the instructions. Even if she can overcome the literacy barrier, there is no guarantee that she would have a clean water supply or the facilities to make up bottles. (Shown here with other milk powder products). Made by Mehsana District Co-op Milk Producers Union Limited in India, ‘Amulspray’ milk formula was advertised as “Rich in proteins and vitamins”.

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Glossary: milk formula

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