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Trade card for George Morris, spectacle maker of London, England, 1822-1900

This advertisement describes all the types of instruments and spectacles that G Morris made and sold. These include reading glasses, portable glasses and eye preservers. The frames were made from a variety of materials, including gold, silver, pearl and tortoiseshell. Morris’s clients were wealthy and could afford these luxury materials. He claimed that by looking through his glasses, people would recognise the quality of his workmanship; a case, quite literally, of ‘seeing is believing’.

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Glossary: trade card

Printed sheets, and later cards, bearing tradesmen's advertisements, often including an engraved illustration; produced from the 17th through the 19th century. Cards made later often included the name and address of a business concern and the name of its representative, and intended more for information than for advertising, use "business cards." For cards made later and distributed for advertisement, use "advertising cards," and for those made later and issued primarily to be collected, with or without advertisements on them, use "collecting cards."